Hansa Pilsener Radio: There's a beer for you
Every beer brand is trying desperately to win over the 18 – 30-year-olds. Their advertising is steeped in Gen Z lingo and the latest fashion trends. Hansa Pilsener isn’t about that life and have set out to differentiate themselves as the beer that speaks to the older generation, the plus 30s.
In this radio campaign they make their position very clear by telling the Gen Z’s there’s a beer for them, but it’s just not a Hansa Pilsener.
Credits
Account Management: Jeanne Rosenberg
Agency: Joe Public Cape Town
Agency Art Director: Mzi Swartbooi, Andrew Jones, Lisa Asani
Agency Managing Director: Khutala Gala Holten, Mpume Ngobese
Agency Producer: Evelyn Bonase
Client: Arné Rust, Vaughan Croeser
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Executive Creative Director: Brendan Hoffmann
Media Agency: iProspect
Recording Studio: StudiJoe
Sound Designer: Sergio Da Cruz
Strategist: Leigh Taylor
Writer: Daniel Fisher, Nandipha Damoyi