Hansa Pilsener – Have they skipped?
Beer brands always advertise to the 18 to 30-year-olds. But what about the over 30’s?
They buy A LOT of beer, but are mostly ignored by beer brands. Hansa Pilsener
set out to differentiate themselves by appealing to this untapped section of the market, creating ads that spoke directly to them and not the younger generation. Leveraging the YouTube pre-roll format we hid our ads in video content only the over 30’s would want
to watch and the youngsters would skip. Content like how to build a treehouse
and how to improve the resale value of your Vrr phaaa. Once the under 30s
had skipped the video changed into a Hansa Pilsener beer ad.
Credits
Account Management: Jeanne Rosenberg
Agency: Joe Public Cape Town
Agency Art Director: Mzi Swartbooi
Agency Managing Director: Khutala Gala Holten, Mpume Ngobese
Agency Producer: Wendy Botha
Art Director/Stylist: Laurence Bishop
Client: Arné Rust, Vaughan Croeser
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Cinematography: Adam Bentel
Colourist: Nic Apostoli
Editing Company: Strangelove Studios
Editor: Xander Vander
Executive Creative Director: Brendan Hoffmann
Film Director: Karien Cherry
Film Production Company: Giant Films
Media Agency: iProspect
Music Composer: Benjamin Fisher
Performance: Nicholas Pauling, Rea Rangaka
Post Production Facility: Strangelove Studios
Producer: Jon Ronbeck, Emma Lundy
Recording Studio: We Love Jam Studios
Sound Designer: Arnold Vermaak
Strategist: Leigh Taylor
Traffic: Michele Lazarus
Writer: Daniel Fisher, Tshepo Tumahole (on Vrr phaa)